Creative Chick Marketing Shop

articles

More marketing may not
be the answer
by Cathy Carpenter

Profits are low and the "knee jerk" reaction is to sell more, maybe advertise or launch a
direct mail campaign. Right? Maybe not. It is imperative to analyze your business
before you head into a marketing program. Spending thousands of dollars on an
advertisement only to result in missed calls, appointments and overbooking can hurt
your brand instead of helping it. Especially in a service oriented business, when the
customer experience is everything.

There seems to be a trend with small to mid-sized service companies that have huge
gaps in their business processes. The main issue being that they are not charging
enough for their services. Adding more clients to an over worked staff is not the best
way to grow a brand, nor a business.

Working together with the right team to review your business and then move forward to
create a marketing plan, can grow your business right.